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Salesforce Certified Marketing Cloud Developer Exam Dumps

Salesforce-Marketing-Cloud-Developer Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Exam Specification: Salesforce Certified Marketing Cloud Developer

Exam Name: Salesforce Certified Marketing Cloud Developer
Exam Code: Not specified
Exam Duration: 90 minutes
Passing Score: 65%
Exam Format: Multiple-choice, multiple-select

Course Outline:

1. Marketing Cloud Overview
- Introduction to Salesforce Marketing Cloud and its key features
- Understanding the role of a Marketing Cloud Developer
- Exploring the components and functionalities of Marketing Cloud

2. Marketing Cloud Data Model and Architecture
- Understanding the Marketing Cloud data model and architecture
- Exploring data extensions, data relationships, and data views
- Configuring data integration and synchronization with external systems

3. Marketing Cloud Automation
- Implementing automation solutions using Automation Studio
- Creating and configuring data-driven automations
- Developing workflows and triggered emails for personalized customer journeys

4. Marketing Cloud Email Studio
- Configuring email templates and content blocks
- Building and testing email campaigns using Email Studio
- Implementing dynamic content and personalization techniques

5. Marketing Cloud Journey Builder
- Designing and configuring customer journeys using Journey Builder
- Implementing decision splits, activities, and goals within journeys
- Leveraging event-driven and triggered interactions for real-time engagement

6. Marketing Cloud Content Builder and Personalization
- Creating and managing content using Content Builder
- Implementing personalization and dynamic content blocks
- Leveraging AMPscript and SSJS for advanced content customization

7. Marketing Cloud Integration and APIs
- Integrating Marketing Cloud with external systems using APIs
- Implementing custom activities and event triggers
- Developing custom applications and integrations using Marketing Cloud APIs

Exam Objectives:

1. Understand the key features and capabilities of Salesforce Marketing Cloud.
2. Configure and manage data within the Marketing Cloud data model.
3. Implement automation solutions using Automation Studio.
4. Build and test email campaigns using Email Studio.
5. Design and configure customer journeys using Journey Builder.
6. Create and manage content using Content Builder.
7. Implement personalization and dynamic content blocks.
8. Integrate Marketing Cloud with external systems using APIs.
9. Develop custom applications and integrations using Marketing Cloud APIs.

Exam Syllabus:

1. Marketing Cloud Overview
- Introduction to Salesforce Marketing Cloud
- Key features and benefits of Marketing Cloud
- Components and functionalities of Marketing Cloud

2. Marketing Cloud Data Model and Architecture
- Marketing Cloud data model and architecture
- Data extensions, relationships, and data views
- Data integration and synchronization with external systems

3. Marketing Cloud Automation
- Automation solutions using Automation Studio
- Data-driven automations and activities
- Workflows and triggered emails for customer journeys

4. Marketing Cloud Email Studio
- Email templates and content blocks
- Email campaign configuration and testing
- Dynamic content and personalization techniques

5. Marketing Cloud Journey Builder
- Customer journey design and configuration
- Decision splits, activities, and goals within journeys
- Event-driven and triggered interactions

6. Marketing Cloud Content Builder and Personalization
- Content creation and management using Content Builder
- Personalization and dynamic content blocks
- AMPscript and SSJS for advanced content customization

7. Marketing Cloud Integration and APIs
- Marketing Cloud integration with external systems
- Custom activities and event triggers
- Custom applications and integrations using Marketing Cloud APIs

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Question: 54
A developer is implementing a custom profile center and using the LogUnsubEvent request.
Which parameter is required for the event to be tied to the appropriate send?
A. JobID
B. ListID
C. Unsub Reason
D. SubscriberKey
Answer: A
Question: 55
A particular data extension need to be configured to store six months of data.
How should data retention be added to the data extension in Email Studio?
A. Run a query to overwrite the rows with six months of data
B. Import a file to overwrite the rows with six months of data
C. Create a new data extension that includes data retention settings
D. Update the data extension configuration to include data retention settings.
Answer: C
Question: 56
NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their
customers.
Which API object and attribute should be used to retrieve the status of the API call?
A. Result Object and EmailAddress
B. Result Object and ConservationID
C. ResultItem Object and OrderID
D. ResultItem Object and RequestID
Answer: D
Question: 57
A developer identified duplicate contacts and wants to delete roughly 10 million subscribers using Contact Delete.
How could the process be expedited?
A. Change the Suppression value to a larger value
B. Delete any unnecessary Sendable Data Extensions
C. Manually delete subscribers in All Contacts
D. Stop the current delete process and delete smaller groups
Answer: B
Question: 58
A sendable data extension with a text field named �Balance� contains the value S6.96 for a particular record.
The following AMPscript statement is included in an email:
IF (Balance > 6.00) THEN
SET @Result = �Balance is more than $6.00
ENDIF
Why would this IF statement yield unintended results?
A. The operands are not the same data type.
B. The comparison should use the < operator.
C. Balance is a protected keyword.
D. Double quotes should be used instead of single quotes.
Answer: D
Question: 59
Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website.
Which API should be used for this? Choose 2.
A. Subscriber API
B. Email API
C. REST API
D. SOAP API
Answer: C,D
Question: 60
A developer needs to create a fully-branded CloudPage which includes images hosted in Content Builder. The
developer wants to secure the page and its elements using the SSL protocol.
What is the minimum number of SSL certificates required?
A. Three
B. Two
C. None
D. One
Answer: B
Question: 61
A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links.
Which SQL statement would produce the desired results?
A)
B)
C)
D)
A. Option A
B. Option B
C. Option C
D. Option D
Answer: C
Question: 62
A developer wants to expand their knowledge of Query Activities. They want to identify email addresses that have
bounced in the last 30 days, along with the Bounce Reason and some additional subscriber specific data; however, the
SQL they have written does not return any records.
Below is the SQL statement:
What updates should be made to ensure this SQL statement returns the desired results?
A. Marketing Cloud does not allow DateAdd functions in Query Activities. They should define a specific date.
B. Marketing Cloud _Bounce data view does not contain EmailAddress. They should join on SubscriberlD.
C. Marketing Cloud Data Views only hold 20 days worth of data. They should narrow scope of DateAdd function.
D. Marketing Cloud does not allow use of GETDATE function. They should define a specific date.
Answer: B
Question: 63
A developer is working on cross-channel campaign functions for the email team at Northern Trail Outfitters. They are
reviewing available APIs for the different Marketing Cloud applications to determine the most appropriate solution for
each.
Which application utilizes the REST API?
A. Automation Studio
B. Classic Content
C. Content Builder
Answer: C
Question: 64
A customer wants to export send data to their SFTP.
Which two automations would accomplish this? Choose 2
A. Tracking Extract
B. Tracking Extract > File Transfer
C. Query (Data Views) > Data Extension Extract > File Transfer
D. Query (Data Views) > File Transfer
Answer: B,C
Question: 65
A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages.
How should the SMS message be triggered once the subscriber submits the form?
A. Outbound SMS template and Automation Send Method
B. InsertData AMPscript function to add the subscriber to a MobileConnect list
C. CreateSMSConservation AMPscript function
D. requestToken and messageContact REST API objects
Answer: D
Question: 66
A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on
a batch of records in a data extension in Contact Builder.
Which scenario would cause subscriber records to remain in the data extension?
A. Sendable data extension with SubscriberKey and EmailAddress fields
B. Non-sendable data extension with SubscriberKey field
C. Contact Delete process does not delete rows from data extensions
D. Sendable data extension with SubsciberKey field
Answer: B
Question: 67
Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server.
Which two File Transfer activities are needed to achieve this? Choose 2.
A. To decrypt the import file on the Enhanced FTP server.
B. To move the import file from the Safehouse to Marketing Cloud.
C. To decrypt the import file on the Safehouse.
D. To move the import file from the Enhanced FTP server to the Safehouse
Answer: B,C
Question: 68
New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these
subscribers a welcome series with Journey Builder.
What would allow the data extension to be selected for journey entry�
A. At least one Campaign must be associated to the data extension.
B. The Triggered Send Template must be used to create the data extension.
C. The data extension must be configured for sending.
D. The data extension must contain a field of the EmailAddress data type.
Answer: C
Question: 69
A field value returned from a DE lookup contains a tab-delimited list of values.
Which AMPscript function could easily determine if a specific text string exist anywhere in the list?
A. Substring
B. BuildRowSetFromString
C. IndexOf
D. Length
Answer: B
Question: 70
Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using
AMPScript�s API functions they will send a confirmation email when an email is texted into their short code.
Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers
A. Subscribers
B. TriggeredSendDefinition
C. Attribute
D. Contact
Answer: B,D
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Salesforce adds Generative AI To Its Commerce And advertising and marketing Clouds

Who needs friends if you can speak along with your records clear room, chat along with your advert platform and, uh, discuss with your advertising and marketing cloud?

On Wednesday, Salesforce announced a series of latest points for its advertising and commerce clouds that use generative AI technology to aid marketers be greater efficient with their campaign introduction, personalization, segmentation, dimension and offer customization.

advertising GPT and Commerce GPT, each frequently available, count on Einstein GPT, the generative AI edition of Einstein, a computing device discovering-primarily based equipment that Salesforce brought in 2016 for examining significant CRM facts units across numerous sources.

With its more moderen AI investments, Salesforce is looking for concept from consumer-dealing with versions of generative AI, including ChatGPT and different structures, talked about Michael Affronti, GM of Salesforce Commerce Cloud, during a press briefing on Monday.

“We’re truly staring at what’s going on in the buyer space,” he observed, “and taking what we consider are some of the ideal ideas.”

all of the GPT

In March, Salesforce rolled out Einstein GPT via an integration with OpenAI.

“GPT,” which stands for “generative pre-expert transformers,” is a kind of deep getting to know mannequin first developed by OpenAI that offers applications the potential to create human-like text or photos. virtual assistants reply questions in a conversational method – when they’re not hallucinating by way of responding with incorrect or biased assistance.

The OpenAI relationship allows Salesforce to bring generative AI capabilities to all its a number of clouds and to other Salesforce-owned equipment, together with Slack for collaboration, Tableau for analytics and MuleSoft for API automation.

advertising GPT

So, what’s new?

through advertising GPT, marketers can construct segments, create scalable personalised content material and automate event introduction.

for example, a marketer can use a herbal language prompt to “interface” with Salesforce statistics Cloud and create new audience segments for targeting, talked about Stephen Hammond, GM of Salesforce advertising and marketing Cloud. feel of it as querying CRM facts, however while not having to grasp any code.

That marketer may then instantaneous the equipment to instantly generate customized electronic mail models and field strains for testing, which the human is able to tweak, use or veto.

To assist scale customized content material technology, Salesforce additionally announced a brand new partnership with Typeface, a recently launched AI startup that applies generative AI to content creation for organizations.

On true of that, Salesforce is releasing a new device it calls phase Intelligence for facts Cloud, which instantly connects first-celebration information and earnings records with third-birthday party paid media statistics from Google and Meta so marketers can get a more robust and extra complete experience of crusade efficiency.

And Salesforce additionally rolled out an AI-powered identity resolution capacity that makes use of AI to fit consumer identities throughout its programs.

Commerce GPT

keeping with the AI theme, Commerce GPT gives marketers identical equipment, just like the capability to instantaneous the device to without delay create numerous versions of content or to autogenerate product descriptions.

A marketer, for instance, could classification in “I want to liquidate an out of date product line,” and Commerce GPT will come back with ideas for storefront design, a merchandising setup and promotions to run.

From there, the gadget will support the marketer target past buyers and installation promotions internal the Salesforce advertising Cloud, Affronti observed.

“We’re hearing from our customers and gazing within the expertise landscape that any place a customer wants to interface along with your manufacturer has to be a transactable, stylish moment,” he talked about, moreover being “a continual journey, both in grownup and digitally.”

In that vein, Salesforce also launched a chatbot device as a part of the brand new Commerce GPT that customers can use to start AI-generated conversations with customers throughout distinct channels, together with messaging apps and digital storefronts.

safety questions

youngsters the primary-party CRM records stored within Salesforce statistics Cloud is what primarily powers Einstein GPT – Hammond described it because the “connective tissue” for all of Salesforce’s clouds – it isn’t the only vicinity marketers hold their information.

“We respect that there may be instances when valued clientele have data backyard of our techniques,” Hammond noted.

To link facts from outdoor of Salesforce with a client’s CRM information, Salesforce announced an expanded relationship with Google Cloud Platform (GCP).

The partnership will let marketers deliver their personal custom AI fashions to Salesforce through Vertex AI, a machine studying platform inside GCP that lets developers teach and install ML models.

through BigQuery, a data warehouse inside GCP, marketers can use a technique known as zero-reproduction integration to soundly entry records between systems with out desiring to reproduction the facts or physically circulate it.

“not one of the information that we have in our systems may be exchanged,” Hammond talked about. “The best time that guidance is ever even conventional to these exterior techniques is on the time of question, and then it disappears – it’s a relaxed transaction.”

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