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Salesforce Certified Pardot Consultant Exam Dumps

Pardot-Consultant Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Exam Details for Pardot-Consultant Salesforce Certified Pardot Consultant:

Exam Specification:
- Number of Questions: The exam typically consists of multiple-choice questions, with a total of approximately 60 questions.
- Time Limit: The total time allocated for the exam is usually 90 minutes.
- Passing Score: The passing score for the exam varies, but it is generally set around 67% or higher.
- Exam Format: The exam is usually conducted in a proctored environment, either in-person or online.

Course Outline:

The Salesforce Certified Pardot Consultant course covers the following key areas:

1. Pardot Basics:
- Introduction to Pardot and marketing automation
- Understanding Pardot features and functionality
- Pardot data model and integration with Salesforce
- Pardot connectors and integration options

2. Implementation and Configuration:
- Pardot setup and initial configuration
- User and permission management in Pardot
- Lead management and scoring in Pardot
- Email marketing and automation in Pardot

3. Automation and Engagement Programs:
- Building and managing automation rules in Pardot
- Creating and optimizing engagement programs
- Lead nurturing and drip campaigns
- Dynamic content and personalization in Pardot

4. Reporting and Analytics:
- Pardot reporting and campaign tracking
- Lead lifecycle reporting and analysis
- ROI measurement and attribution modeling
- A/B testing and optimization in Pardot

5. Integration and Advanced Features:
- Pardot and Salesforce integration best practices
- Syncing and managing data between Pardot and Salesforce
- Customization and advanced features in Pardot
- Compliance and data privacy considerations

Exam Objectives:

The objectives of the Pardot-Consultant exam are to assess the candidate's understanding of the following:

1. Pardot basics and its role in marketing automation.
2. Implementation and configuration of Pardot.
3. Automation and engagement programs in Pardot.
4. Reporting and analytics in Pardot.
5. Integration and advanced features of Pardot.

Exam Syllabus:

The exam syllabus for Pardot-Consultant includes the following topics:

1. Pardot Basics
2. Implementation and Configuration
3. Automation and Engagement Programs
4. Reporting and Analytics
5. Integration and Advanced Features

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Pardot-Consultant PDF Sample Questions

Pardot-Consultant Sample Questions

Salesforce
Pardot-Consultant
Salesforce Certified Pardot Consultant
https://killexams.com/pass4sure/exam-detail/Pardot-Consultant
Question: 88
Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot
assignment actions?
A. The ability to allow Salesforce to overwrite an assigned user in Pardot
B. The ability to use existing complex Salesforce lead routing processes
C. The ability to assign prospects via automation instead of manually
D. The ability to assign prospects based on specific criteria being met
Answer: D
Question: 89
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form.
They want to integrate this form with Pardot and the following requirements:
� Avoid duplicates in both Pardot and Salesforce.
� Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
A. Maintain the current form
B. Use another third-party form
C. Set up a form handler
D. Replace with a Pardot form
Answer: D
Question: 90
A Pardot customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template
and importing in HTML from their website to customize the look and feel of their landing pages. When placing a
Pardot form on their Pardot landing page using this layout template, the form doesn�t appear.
What could be the issue?
A. The landing page on a browser with the cookies cleared was not tested.
B. The same layout template on both the form and the landing page was not used.
C. The %%content%% variable tag in the layout template code was missing.
D. The form HTML embed code in the layout template code was not used.
Answer: C
Question: 91
A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce.
Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage
A. Campaign send limits
B. A link to Salesforce Engage training resources
C. A link to assign licenses and permission sets
D. A link to download Engage Alerts for Mac
Answer: B,D
Question: 92
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set
of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they
don�t match the criteria.
Which automation tool should be used?
A. Completion action
B. Dynamic list
C. Segmentation rule
D. Automation rule
Answer: C
Question: 93
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry,
with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of
emails, add to a list, and notify the assigned sales representative.
What Pardot feature should be used to accomplish this marketing effort?
A. Create an automation rule with rules to segment the prospects and actions send the emails
B. Create a list using a segmentation rule, then use completion actions on a form for the actions
C. Create a static list to segment the prospects, and then schedule email list sends with completion actions
D. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
Answer: D
Question: 94
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form.
However, this form has been active for six months so they want to make sure notifications will only go out for
prospects that submit the form moving forward.
What should be created to notify the assigned user?
A. Segmentation rule based on the form submission
B. Automation rule based on the form submission
C. Dynamic list based on the form submission
D. Completion action on the form submission
Answer: D
Explanation:
https://www.pardot.com/blog/completion-actions/
Question: 95
One of LenoxSoft�s goals is to effectively use engagement studio programs to continuously reengage cold leads until
they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?
A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
Answer: C
Question: 96
LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why
their prospects are being scored the way they are?
A. To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future
review.
B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have
engaged with over the last year.
C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is
scored the way they are.
D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored
the way they are.
Answer: D
Question: 97
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values
for the Engagement History metric fields are "0".
What could be the explanation for this experience?
A. The campaign is not a connected campaign so the data is not syncing.
B. The Pardot users do not have the Pardot permission set and cannot see the data.
C. The engagement with those assets happened before the fields were added to the page layouts.
D. The data hasn�t been refreshed in 24 hours so the values haven�t been updated.
Answer: A
Explanation:
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf
Question: 98
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Pardot
marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
A. Connected Campaigns and Campaign Influence
B. Salesforce User Sync and Campaign Influence
C. Connected Campaigns and Engagement Studio
D. Campaign Influence and Marketing Data Sharing
Answer: A
Question: 99
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website
each day, whether or not a person has ever been identified by an email address.
How should this be set up?
A. Configure Users > Send daily visitor activity emails by state
B. Configure Users > Send daily prospect activity emails by owner
C. Configure Users > Send Salesforce Engage report emails by team
D. Configure Users > Send starred prospect activity alerts by owner
Answer: A
Question: 100
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted,
branded web assets and LenoxSoft Pardot forms and assets.
What should be implemented to meet this requirement?
A. IP allowlist
B. Tracker domain
C. Custom redirects
D. Page actions
Answer: B
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_admin_tracker_domain_parent.htm&ty pe=5
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