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Google AdWords Video Advertising Exam Dumps

Google-AVA Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Exam Detail:
The Google AdWords Video Advertising certification exam assesses an individual's knowledge and skills in creating, managing, and optimizing video ad campaigns using Google AdWords. Here are the exam details for the Google AdWords Video Advertising certification:

- Number of Questions: The exact number of questions may vary, but the exam typically consists of multiple-choice and true/false questions.

- Time Limit: The time allotted to complete the exam is 90 minutes.

Course Outline:
The course outline for the Google AdWords Video Advertising certification covers various key areas related to video ad campaign management. The topics typically included in the course outline are as follows:

1. Introduction to Video Advertising:
- Understanding the benefits of video ads and their role in advertising campaigns.
- Different types of video ads and their formats.
- Setting up a YouTube channel and linking it to Google AdWords.

2. Creating and Managing Video Campaigns:
- Setting campaign goals and objectives.
- Creating video ad campaigns and ad groups.
- Configuring targeting options, such as demographics, interests, and remarketing.

3. Ad Formats and Creative Best Practices:
- Creating compelling video ad content.
- Understanding the different ad formats, including TrueView in-stream and video discovery ads.
- Optimizing video ad creative, including video length and call-to-action overlays.

4. Campaign Optimization and Performance Measurement:
- Utilizing targeting and bidding strategies to optimize campaign performance.
- Monitoring and analyzing video ad campaign metrics.
- Using YouTube analytics and AdWords reporting to assess campaign success.

5. Advanced Video Advertising Strategies:
- Implementing remarketing and audience targeting for video campaigns.
- Utilizing video ad sequencing to tell a story across multiple ads.
- Leveraging YouTube's ad formats and features for maximum impact.

Exam Objectives:
The objectives of the Google AdWords Video Advertising certification exam are as follows:

- Assessing candidates' understanding of video ad concepts, strategies, and best practices.
- Evaluating candidates' proficiency in creating, managing, and optimizing video ad campaigns.
- Testing candidates' knowledge of targeting options, ad formats, and campaign performance measurement.

Exam Syllabus:
The specific exam syllabus for the Google AdWords Video Advertising certification may cover the following topics:

1. Video Advertising Fundamentals:
- Introduction to video ads and their benefits.
- Setting up a YouTube channel and linking it to Google AdWords.
- Overview of video ad formats and targeting options.

2. Video Campaign Creation and Management:
- Defining campaign goals and objectives.
- Creating video ad campaigns and ad groups.
- Configuring targeting options, including demographics, interests, and remarketing.

3. Video Ad Formats and Creative Best Practices:
- Creating effective video ad content.
- Understanding the different ad formats, such as TrueView in-stream and video discovery ads.
- Optimizing video ad creative for maximum impact.

4. Campaign Optimization and Performance Measurement:
- Utilizing targeting and bidding strategies to optimize campaign performance.
- Monitoring and analyzing video ad campaign metrics.
- Using YouTube analytics and AdWords reporting to assess campaign success.

5. Advanced Video Advertising Strategies:
- Implementing remarketing and audience targeting for video campaigns.
- Utilizing video ad sequencing to tell a story across multiple ads.
- Leveraging YouTube's ad formats and features for advanced targeting and engagement.

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Question: 107
TrueView in-display video ads run on:
A. YouTube video and search pages and the Display Network
B. The YouTube Network
C. The Display Network
D. The Search Network and the Display Network
Answer: A
Question: 108
The initial remarketing list size for video campaigns includes users from the past:
A. You can�t include visitors from past days
B. 15 days
C. 540 days
D. 30 days
Answer: D
Question: 109
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
A. on targeted topics and affinity audiences
B. only on targeted topics
C. only on targeted affinity audiences
D. only when targeted topics and affinity audiences match
Answer: A
Question: 110
If your client wants to pay only when someone views an ad, you should use:
A. Text ads
B. TrueView in-stream ads
C. Viewable cost-per-thousand-impressions (vCPM) bidding
D. YouTube homepage ads
Answer: B
Question: 111
Which is a best practice for a successful TrueView in-stream ad?
A. Include a strong call-to-action so the viewer knows what to do
B. Add a frequency cap
C. All of the listed answer are correct
D. Use at least 3 types of targeting to find out which performs best
Answer: C
Question: 112
Video advertising on YouTube lets you:
A. pay a single monthly fee
B. use pay-per-report analytics and pay for click-throughs only
C. use pay-per-report analytics and pay a single monthly fee
D. use free video analytics
Answer: B
Question: 113
Which of these remarketing lists can be used for a video campaign?
A. People who clicked the +1 button on the advertiser�s Google+ page
B. All of the listed answers are correct
C. People who watched certain videos on the advertiser�s YouTube channel
D. People who skipped the advertiser�s TrueView in-stream ads
Answer: C
Question: 114
An advertiser can:
A. remarket video ads from the Search Network on the Display Network
B. optimize remarketing by raising bids on topics or channels that generate the greatest ad response
C. target viewers who are watching competitors� ads on YouTube
D. combine an AdWords remarketing list with a Masthead ad unit
Answer: A
Question: 115
The standard companion banner size for TrueView in-stream ads on YouTube is:
A. 300�80
B. 300�60
C. 300�600
D. 300�250
Answer: D
Question: 116
You can see average video-view duration metrics in:
A. reports in AdWords
B. the "Campaigns" tab in AdWords
C. the "Audience retention" tab in YouTube Analytics
D. Google Analytics
Answer: C
Question: 117
With a Masthead ad, an advertiser can reserve:
A. The YouTube homepage
B. Specific videos
C. YouTube search pages
D. Specific channels
Answer: A
Question: 118
Video ads can appear on:
A. All of the listed answers are correct
B. Specific YouTube videos
C. Specific YouTube channels
D. Websites on the Display Network
Answer: A
Question: 119
If your client wants a specific reach for a specific price on YouTube, you should use:
A. placement targeting
B. TrueView videos ads
C. affinity audiences
D. reservation buying
Answer: D
Question: 120
What�s needed for an advertiser to set up a video ad campaign?
A. D. YouTube video
B. A conversion rate of at least 5% on the Search Network
C. A base AdWords budget in addition to pay-per-click costs
D. A YouTube video
Answer: D
Question: 121
Video remarketing is a way to optimize:
A. cost-per-view (CPV) bidding strategies
B. video campaigns
C. bidding strategies
D. conversions
Answer: A
Question: 122
Frequency capping counts include:
A. only impressions that were viewable
B. only impressions that led to clicks
C. all impressions, including those that weren�t viewable
D. All impressions appearing in an ad position of "1"
Answer: A
Question: 123
Which devices can an advertiser target with a mobile video Masthead?
A. Android only
B. Mobile only
C. Tablet only
D. Both mobile and tablet
Answer: D
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Google-AVA AdWords certification

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the way to Measure Success on Google AdWords

Google AdWords is a pay-per-click on service. unlike common promoting, PPC advertisements can charge funds handiest when a person clicks in your ad. most significantly, AdWords allows for you to song the success of your advertisements. Your enterprise can hence calculate the return on funding of advertisements in opposition t company goals. With AdWords, that you can measure success through monitoring the statistics in your account. knowing key statistics allows you to understand if your AdWords account is working for your enterprise and whether you need to refine your advertising campaigns for greater efficiency.

Clickthrough rate

The clickthrough expense is the important thing metric to analyze when measuring advert performance because it helps check your best ranking and it tells you in case your adverts are appealing to the americans who are seeing them. This metric measures a percentage of how often americans click on in your advert after seeing it. A high CTR – 1 p.c or better – capability you've got a principal ad that's connecting with people. A low CTR – below 1 p.c – capability the advert isn't working for one cause or yet another. adverts with excessive CTRs should be retained, whereas advertisements with low CTRs should still be removed or modified.

exceptional score

Google assigns a top quality score to each and every of your key phrases and makes use of it to investigate your ad rankings and the way plenty you pay per click -- vital promoting receives a much better position on the quest page and fees you less. The rating reflects how imperative your adverts, keyword phrases and touchdown web page are to people viewing your advert. a top quality score capacity your advertisements, key words and touchdown page are all crucial to your goal audience. A low great rating capacity your adverts, key terms and touchdown page don't seem to be spectacular a chord together with your target viewers. adverts with high scores may still be retained, whereas adverts with low rankings should still be removed or modified.

Conversion cost

The conversion price tells you how regularly someone's click in your ad resulted in a conversion – that is, that grownup going on to complete a preferred motion for your landing web page. Such prices are important as a result of ideally you want the traffic you get to lead to a significant transaction, despite the fact you outline that; it may well be the grownup making a purchase order, taking a survey or another motion. Calculate the conversion rate via dividing the entire variety of conversions by the variety of advert clicks you bought all the way through the identical time period. Use the Conversion monitoring tool to measure your conversion rates.

key terms

key words are important considering that they're the words or phrases that describe your product or service that you just use to support verify when and where your ad can appear. for this reason, you want to continually display screen your key terms' efficiency to investigate which ones are meeting your dreams for your ad campaigns. To accomplish that, view your keyword efficiency for a specific time period, or customize your AdWords statistics to song key phrase efficiency by fit type. you can also run a key phrase diagnosis to determine your keyword quality rating.

Google Analytics and Conversion tracking

Google Analytics is a free internet analytics answer that allows you to dissect statistics about guests to your website – how they found your web site, what pages they're viewing and the way lengthy they may be staying. This records, which which you could see from inside your AdWords account, can tell you about which adverts, keywords and campaigns convey you company. The Conversion tracking tool is a further free AdWords device for monitoring account efficiency. With Conversion monitoring, which you could see the effectiveness of your advert campaigns, as evidenced by which clicks convert into meaningful moves.

References

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Google AdWords Video Advertising Exam Dumps

Google-AVA Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

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