Adwords-Search Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives
Exam: Adwords-Search Search Advertising Advanced Exam
Exam Details:
- Number of Questions: The exam consists of approximately 100 multiple-choice questions.
- Time: Candidates are given 120 minutes to complete the exam.
Course Outline:
The Search Advertising Advanced Exam is designed to assess professionals' advanced knowledge and skills in creating and optimizing search advertising campaigns using Google AdWords. The course covers the following topics:
1. Advanced Campaign Settings and Options
- Advanced campaign settings (location, language, device targeting)
- Ad scheduling and bid adjustments
- Advanced ad delivery options (ad rotation, frequency capping)
- Dynamic search ads and remarketing lists for search ads (RLSA)
2. Advanced Keyword Research and Selection
- Keyword match types and their uses
- Keyword research tools and techniques
- Long-tail keywords and their importance
- Negative keywords and their impact on campaign performance
3. Advanced Ad Formats and Ad Extensions
- Expanded text ads and responsive search ads
- Ad extensions (sitelinks, callouts, structured snippets)
- Ad customizers for dynamic ad content
- Ad quality and best practices for ad copywriting
4. Bidding Strategies and Optimization
- Bidding strategies (manual CPC, automated bidding)
- Conversion tracking and setting bid adjustments
- Ad rank and Quality Score optimization techniques
- Performance monitoring and campaign optimization
5. Performance Measurement and Analysis
- Key performance metrics and their interpretation
- Google Analytics integration for deeper insights
- Conversion tracking and attribution modeling
- A/B testing and experimentation for campaign improvement
Exam Objectives:
The exam aims to assess candidates' understanding and proficiency in the following areas:
1. Advanced campaign settings and options for targeting and ad delivery
2. Competence in conducting advanced keyword research and selection
3. Proficiency in creating effective ad formats and utilizing ad extensions
4. Understanding of bidding strategies and campaign optimization techniques
5. Ability to measure campaign performance and make data-driven decisions
Exam Syllabus:
The exam syllabus covers the following topics:
- Advanced Campaign Settings and Options
- Advanced campaign settings (location, language, device targeting)
- Ad scheduling and bid adjustments
- Advanced ad delivery options (ad rotation, frequency capping)
- Dynamic search ads and remarketing lists for search ads (RLSA)
- Advanced Keyword Research and Selection
- Keyword match types and their uses
- Keyword research tools and techniques
- Long-tail keywords and their importance
- Negative keywords and their impact on campaign performance
- Advanced Ad Formats and Ad Extensions
- Expanded text ads and responsive search ads
- Ad extensions (sitelinks, callouts, structured snippets)
- Ad customizers for dynamic ad content
- Ad quality and best practices for ad copywriting
- Bidding Strategies and Optimization
- Bidding strategies (manual CPC, automated bidding)
- Conversion tracking and setting bid adjustments
- Ad rank and Quality Score optimization techniques
- Performance monitoring and campaign optimization
- Performance Measurement and Analysis
- Key performance metrics and their interpretation
- Google Analytics integration for deeper insights
- Conversion tracking and attribution modeling
- A/B testing and experimentation for campaign improvement
Candidates are expected to have a comprehensive understanding of these topics to successfully pass the exam and demonstrate their proficiency in advanced search advertising techniques using Google AdWords.
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Adwords-Search Advertising PDF Dumps
Adwords-Search Advertising PDF Dumps :: Article CreatorFrederick Vallaeys
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synthetic intelligence (AI) has been round for a long time, so why are we most effective just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the expertise, its evolution in contemporary years, and what's next for AI in paid search
Frederick Vallaeys | Jan 17, 2018 at 11:forty seven am ETReferences
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