AD0-E207 Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives
Exam Specification: AD0-E207 Adobe Analytics Architect Master
Exam Name: AD0-E207 Adobe Analytics Architect Master
Exam Code: AD0-E207
Exam Duration: 90 minutes
Passing Score: 70%
Exam Format: Multiple-choice
Exam Delivery: Proctored online or at a testing center
Course Outline:
1. Introduction to Adobe Analytics Architecture
- Overview of Adobe Analytics and its role in data analysis
- Understanding the architecture and components of Adobe Analytics
- Exploring the features and capabilities of Adobe Analytics Architecture
2. Data Collection and Implementation
- Implementing data collection using Adobe Analytics SDKs and tags
- Configuring and managing data variables and events
- Understanding data layer and data mapping techniques
3. Report Configuration and Visualization
- Configuring and customizing reports in Adobe Analytics
- Utilizing segmentation and filtering options
- Creating and managing dashboards and visualizations
4. Advanced Analytics and Insights
- Utilizing advanced analytics features in Adobe Analytics
- Implementing attribution modeling and pathing analysis
- Generating insights and recommendations based on data analysis
5. Data Governance and Privacy
- Understanding data governance and privacy considerations
- Implementing data security and compliance measures
- Managing user access and permissions in Adobe Analytics
6. Integration and Data Export
- Integrating Adobe Analytics with other Adobe Marketing Cloud solutions
- Exporting and integrating data with external systems and tools
- Implementing data feed and API integrations
Exam Objectives:
1. Understand the architecture and components of Adobe Analytics.
2. Demonstrate proficiency in data collection and implementation using Adobe Analytics SDKs and tags.
3. Configure and customize reports, dashboards, and visualizations in Adobe Analytics.
4. Utilize advanced analytics features for attribution modeling and pathing analysis.
5. Implement data governance and privacy measures in Adobe Analytics.
6. Integrate Adobe Analytics with other Adobe Marketing Cloud solutions and external systems.
Exam Syllabus:
Section 1: Introduction to Adobe Analytics Architecture (15%)
- Overview of Adobe Analytics and its role in data analysis
- Adobe Analytics architecture and components
- Features and capabilities of Adobe Analytics Architecture
Section 2: Data Collection and Implementation (25%)
- Data collection using Adobe Analytics SDKs and tags
- Configuring and managing data variables and events
- Data layer and data mapping techniques
Section 3: Report Configuration and Visualization (20%)
- Report configuration and customization in Adobe Analytics
- Segmentation and filtering options
- Dashboard creation and visualization management
Section 4: Advanced Analytics and Insights (20%)
- Advanced analytics features in Adobe Analytics
- Attribution modeling and pathing analysis
- Insights and recommendations based on data analysis
Section 5: Data Governance and Privacy (10%)
- Data governance and privacy considerations
- Data security and compliance measures
- User access and permissions management in Adobe Analytics
Section 6: Integration and Data Export (10%)
- Integration of Adobe Analytics with other Adobe Marketing Cloud solutions
- Data export and integration with external systems and tools
- Data feed and API integrations
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AD0-E207 PDF Sample Questions
AD0-E207 Sample Questions
Question: 36
You are being asked to help someone in your organization who is having difficulty accessing Adobe Launching using
the Experience Cloud. Upon clicking the link to access Adobe Launch they are taken to the main Properties tab as
expected. However they are not able to access the necessary web property that they need in order to complete the
needed work.
Which option below would be the best solution?
A. Add the appropriate Adobe Launch Product Profile to the user account
B. An authorized client care user in your organization must contact Adobe to get the issue resolved
C. Create an Adobe Launch Administrator account for the user
D. Add the appropriate Adobe Launch Product assigned to their user account
Answer: D
Question: 37
What are the uses of processing Rules? Select three.
A. Add classification rules for props and eVars
B. Populate campaign with a query string parameter
C. Copy an eVar into a prop to see pathing
D. Clean up misspelled site sections
E. Read eVar Values from the product string
Answer: AD
Question: 38
Configuring the Adobe Analytics-Adobe target integration sometimes called A4t enhanced both adobe product.
What are some benefits of settings up this integration ? Select two.
A. Target can create new custom eVars and implement them without any code changes
B. Target activities experiences, and results can be viewed with adobe Analytics
C. Adobe analytics can deliver personalized contact based on user preferences
D. Custom events from Analytics can be applied to Target reports at any time
E. Paid search ads be created on the fly and run on search run on engines
Answer: D
Question: 39
What is the most granular way to extract data from Adobe Analysis?
A. Data Workhouse
B. Download Report
C. Data Feed
D. Analytics API
E. Report Builder
$13$10
Answer: C
Question: 40
How many times can dimensions be broken down in an Analysis Workspaces panel?
A. 3
B. More than 5
C. 2
D. 5
Answer: B
Question: 41
A visitor interacted with your website on 3 visiting the same device and web browser. The source query string
parameter is captured into eVar5.
Visit#1.
The visitor can to the website by clicking on Facebook ad with the query string parameter source=xyz123 set in the
URL During this visit they added a quantity of one of product SKU#123ABC with a cost of $99.99 to their can filled
out a contact from on the site that resulted in success event1 being set.
Visit#2
The visitor returned to the website by clicking a link containing source=567 they received In their email. During this
visits they added two products of sk#555AAA with an individual cost of $50.00 to their shopping cart.
Visit #3
They retirement to the website by typing the URL of the website homepage directly into the address bar can completed
the purchase for both items.
What is the correct syntax of the s.products string upon purchase
A. Option A
$13$10
B. Option B
C. Option C
D. Option D
Answer: D
Question: 42
On May 25, 2018 Adobes new GDPR data retention policy went into effect although contract arrangements can be
made to store data longer, which is the most common data retention on Adobe Analysis contracts?
A. 25 months
B. 37 months
C. 36 months
D. 38 months
E. 18 months
F. 24 months
Answer: A
Question: 43
What are some attributes of virtual report suites? Select three.
A. They are an alternative to multi -suite tagging
B. Some settings are inherited from parent report suite
C. Current and real-time data is supported
D. They can be added individually to permission groups
E. Classification data can be uploaded
Answer: E
Question: 44
What are advantages of using a custom eVar over a custom sprop? Select two.
A. Data is processed quickly and available is report almost instantly
B. Persistence beyond one image request
C. Can be tied to success events
D. Can be used in pathing reports
E. Can be used for correlation reports
Answer: AD
Question: 45
Your client want to rank link activity using visual overlays and provide a dashboard of real-time analytics to monitor
audience engagement of their web pages.
$13$10
Which tool would you recommend to the client?
A. Activity map
B. Adobe Report Builder
C. Analysis Workspace
D. Fallout report
Answer: A
$13$10
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