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Exam Specification:

- exam Name: Salesforce Customer Data Platform (CDP)
- exam Code: Salesforce-CDP
- exam Duration: 90 minutes
- exam Format: Multiple-choice and multiple-select questions

Course Outline:

1. Introduction to Salesforce Customer Data Platform (CDP)
- Understanding the role and benefits of a Customer Data Platform
- Overview of Salesforce CDP and its key features
- Exploring use cases and business scenarios for CDP implementation

2. CDP Architecture and Data Model
- Understanding the architecture and components of Salesforce CDP
- Exploring the data model and data sources in CDP
- Designing and configuring data ingestion and transformation processes

3. Data Governance and Privacy in CDP
- Implementing data governance practices in CDP
- Ensuring data privacy and compliance with regulatory requirements
- Managing consent and preferences for customer data

4. Segmentation and Audience Management
- Creating and managing customer segments in CDP
- Defining target audiences and customer personas
- Personalizing customer experiences based on segmentation

5. Customer Journey Orchestration
- Designing and automating customer journeys in CDP
- Mapping customer touchpoints and interactions
- Implementing journey analytics and optimization

6. Data Analytics and Insights
- Analyzing customer data and generating insights
- Implementing data visualization and reporting capabilities
- Utilizing machine learning and AI for data analysis

7. Integration and Data Exchange
- Integrating CDP with other Salesforce products and third-party systems
- Implementing data synchronization and data exchange processes
- Designing and configuring API integrations for data flow

8. CDP Implementation and Deployment
- Planning and executing CDP implementation projects
- Managing data migration and data quality processes
- Ensuring system scalability and performance

Exam Objectives:

1. Understand the role and benefits of a Customer Data Platform.
2. Design and configure the architecture and data model in Salesforce CDP.
3. Implement data governance and ensure data privacy in CDP.
4. Create and manage customer segments for targeted marketing efforts.
5. Design and automate customer journeys in CDP.
6. Analyze customer data and generate insights using CDP.
7. Integrate CDP with other systems and implement data exchange processes.
8. Plan and execute CDP implementation projects.

Exam Syllabus:

The exam syllabus covers the following Topics (but is not limited to):

- Introduction to Salesforce CDP
- CDP architecture and data model
- Data governance and privacy in CDP
- Segmentation and audience management
- Customer journey orchestration
- Data analytics and insights
- Integration and data exchange
- CDP implementation and deployment