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Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google
Display and Video Advertising
Email Marketing
Website Optimization
Analytics

As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM® Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.

Marketing Strategy
Global, Ethical, And Sustainable Marketing
Managing Information for Marketing Insights
Buyers and Markets
The Offering – Product and Service
Manage Pricing Decisions
Deliver the Value Offering
Communicate the Value Offering

Only the best content stands out in a cluttered marketing world. Passing the PCM® Content Marketing test will help you show you have the skills needed for strategy, planning, production, promotion and measurement.

Use Content for Effective Lead Gen
Align Content with Marketing Funnel
Editorial Calendar Design
Storytelling and Content Production
Multi-Channel Content Creation
SEO and Distribution Best Practices
Metrics, Measurement, and Optimization
Content Marketing ROI

Sales and marketing are becoming more intertwined and successful professionals need to understand how the two work together to optimize results. The PCM® Sales Management distinction is your way to show you understand the best practices for leading the sales strategy for your organization.

Personal Selling
Organizational Buying
Customer Relationships and Strategies
Organizing a Sales Force
Organizational Relationship
Forecasting and Quota Development